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Families move to outer city suburbs

Nanny Salaries rise by 19% in London & Home Counties

Nanny pay rates in city suburbs such as Buckinghamshire, Essex and Surrey rise by 19% as Covid-19 causes families to leave the capital.
Families move to outer city suburbs

Research conducted in our latest Nanny Salary Index, released today (28/07/2021), reveals the average cost of employing a nanny in Greater London and Home Counties has risen by 19% in the last year.

Nannies in these regions are paid an average hourly rate of £13.26 in comparison to £11.15 reported back in 2019.

The increase is put down to the effects of the pandemic causing families to leave the capital, a shortage of nannies due to Brexit and the on-going demand for flexible childcare.

Key Findings:

• Live-out nannies in Greater London and Home Counties earn £13.26 per hour, a 19% increase from 2019.
• Families leave capital and re-locate to suburbs due to effects of the pandemic and the increase in demand for nannies in these areas has driven up costs.
• Skills shortage in childcare sector due to Brexit impacts nanny salaries further.
• 64% of Nannytax nannies worked for their families between April 2020 and April 2021 (only 36% nannies furloughed), as the only childcare providers able to work during the national lockdowns.
• Beyond Covid-19 we see an increase in demand for flexible childcare that a nanny can offer to working parents in comparison to nurseries and other childcare providers.

“We have seen a surge in enquiries from new families in the Greater London and Home Counties regions as they relocate outside the capital due to the increased prevalence of work from home flexibility created by the pandemic”

– Mrs Frankie Gray, Founder and Director of Harmony at Home

“With a shortage of nannies relocating from Europe due to Brexit, we’ve seen an increase of nannies arriving from overseas territories, and families understanding they will have to pay higher salaries to compete in a seller’s market – the nannies being the seller!”

– Polo & Tweed

“Investing in flexible childcare can really lift the burden that is currently on so many working parents, particularly mums. The cost-saving benefits of a nanny do become apparent for families with more than one child when weighed up against nursery fees.”

– Kirsty Wild, Head of Sales & Marketing at Nannytax

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